Find a Niche and Scratch It

Marketing Your Congregation

Nonfiction, Religion & Spirituality, Christianity, Church
Cover of the book Find a Niche and Scratch It by Robert L. Perry, Rowman & Littlefield Publishers
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Author: Robert L. Perry ISBN: 9781566995238
Publisher: Rowman & Littlefield Publishers Publication: December 31, 2003
Imprint: Rowman & Littlefield Publishers Language: English
Author: Robert L. Perry
ISBN: 9781566995238
Publisher: Rowman & Littlefield Publishers
Publication: December 31, 2003
Imprint: Rowman & Littlefield Publishers
Language: English

Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.

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Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.

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