Finding the Sticking Point

Increase Sales by Transforming Customer Resistance into Customer Engagement

Business & Finance, Business Reference, Business Communication, Marketing & Sales, Sales & Selling
Cover of the book Finding the Sticking Point by Brady G. Wilson, BPS Books
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Author: Brady G. Wilson ISBN: 9781926645896
Publisher: BPS Books Publication: October 1, 2012
Imprint: BPS Books Language: English
Author: Brady G. Wilson
ISBN: 9781926645896
Publisher: BPS Books
Publication: October 1, 2012
Imprint: BPS Books
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. Finding the Sticking Point shows you how to converse with your customers in ways that help you:
  • Find the point of resistance to a sale
  • Detect its connection of this point of resistance to your cutomer's emotional needs and energizers
  • Build a relationship based on trust
  • Increase your sales by revealing the Bigger Reality between you and your customers.
As the author puts it: "Selling is not about closing sales; it’s about opening relationships: engaging relationships that will support many closed sales."
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. Finding the Sticking Point shows you how to converse with your customers in ways that help you:
  • Find the point of resistance to a sale
  • Detect its connection of this point of resistance to your cutomer's emotional needs and energizers
  • Build a relationship based on trust
  • Increase your sales by revealing the Bigger Reality between you and your customers.
As the author puts it: "Selling is not about closing sales; it’s about opening relationships: engaging relationships that will support many closed sales."

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