Fraud Prevention in Online Digital Advertising

Nonfiction, Computers, Networking & Communications, Computer Security, Operating Systems, Application Software
Cover of the book Fraud Prevention in Online Digital Advertising by Jeremy Kayne, Xingquan Zhu, Jie Cao, Zhiang Wu, Haicheng Tao, Kristopher Kalish, Springer International Publishing
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Author: Jeremy Kayne, Xingquan Zhu, Jie Cao, Zhiang Wu, Haicheng Tao, Kristopher Kalish ISBN: 9783319567938
Publisher: Springer International Publishing Publication: June 8, 2017
Imprint: Springer Language: English
Author: Jeremy Kayne, Xingquan Zhu, Jie Cao, Zhiang Wu, Haicheng Tao, Kristopher Kalish
ISBN: 9783319567938
Publisher: Springer International Publishing
Publication: June 8, 2017
Imprint: Springer
Language: English

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

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