Gender, Branding, and the Modern Music Industry

The Social Construction of Female Popular Music Stars

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Gender, Branding, and the Modern Music Industry by Kristin J. Lieb, Taylor and Francis
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Author: Kristin J. Lieb ISBN: 9781351662840
Publisher: Taylor and Francis Publication: January 12, 2018
Imprint: Routledge Language: English
Author: Kristin J. Lieb
ISBN: 9781351662840
Publisher: Taylor and Francis
Publication: January 12, 2018
Imprint: Routledge
Language: English

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.

This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.

This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

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