Global Corporate Strategy and Trade Policy

Business & Finance
Cover of the book Global Corporate Strategy and Trade Policy by Alain Verbeke, Alan M. Rugman, Taylor and Francis
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Author: Alain Verbeke, Alan M. Rugman ISBN: 9781351401357
Publisher: Taylor and Francis Publication: October 10, 2017
Imprint: Routledge Language: English
Author: Alain Verbeke, Alan M. Rugman
ISBN: 9781351401357
Publisher: Taylor and Francis
Publication: October 10, 2017
Imprint: Routledge
Language: English

At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. With particular reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance and the implications of European economic integration, this volume throws new light on the interaction between international business and government trade policies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. With particular reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance and the implications of European economic integration, this volume throws new light on the interaction between international business and government trade policies.

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