Global Management: Dancing with Icebergs

How to get along in multicultural business – Why you need more than an etiquette guide

Business & Finance
Cover of the book Global Management: Dancing with Icebergs by Barbara Wietasch, Books on Demand
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Author: Barbara Wietasch ISBN: 9783735728050
Publisher: Books on Demand Publication: June 10, 2014
Imprint: Language: English
Author: Barbara Wietasch
ISBN: 9783735728050
Publisher: Books on Demand
Publication: June 10, 2014
Imprint:
Language: English
Global Management: Dancing with Icebergs Is Global Management a Dance with Icebergs? Approximately 1.5 million managers work outside their home country. They are expatriates, or "expats" and they are growing in number. They are not only Bavarians setting up subsidiaries in China, or Viennese sent to the American headquarters. They are also "foreigners at home", such as the German department head who manages a Russian subsidiary based in Germany. Experience shows that many businesses fail because they lack awareness in dealing with "foreign worlds". There are thousands of situations for which they are simply not prepared. Human behavior resembles an iceberg. Only the peaks of the iceberg are visible, but individual behavior is determined by other unseen influences. When people from different cultures work together, the icebergs crash and collide under the water´s surface. Managers need to make the icebergs dance! Barbara Wietasch shows how this is possible in her guide book for international business.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Global Management: Dancing with Icebergs Is Global Management a Dance with Icebergs? Approximately 1.5 million managers work outside their home country. They are expatriates, or "expats" and they are growing in number. They are not only Bavarians setting up subsidiaries in China, or Viennese sent to the American headquarters. They are also "foreigners at home", such as the German department head who manages a Russian subsidiary based in Germany. Experience shows that many businesses fail because they lack awareness in dealing with "foreign worlds". There are thousands of situations for which they are simply not prepared. Human behavior resembles an iceberg. Only the peaks of the iceberg are visible, but individual behavior is determined by other unseen influences. When people from different cultures work together, the icebergs crash and collide under the water´s surface. Managers need to make the icebergs dance! Barbara Wietasch shows how this is possible in her guide book for international business.

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