Global Marketing Strategy

An Executive Digest

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Global Marketing Strategy by Bodo B. Schlegelmilch, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bodo B. Schlegelmilch ISBN: 9783319262796
Publisher: Springer International Publishing Publication: March 2, 2016
Imprint: Springer Language: English
Author: Bodo B. Schlegelmilch
ISBN: 9783319262796
Publisher: Springer International Publishing
Publication: March 2, 2016
Imprint: Springer
Language: English

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.

More books from Springer International Publishing

Cover of the book Foucault as Educator by Bodo B. Schlegelmilch
Cover of the book Common Good Politics by Bodo B. Schlegelmilch
Cover of the book Prediction and Calculation of Crystal Structures by Bodo B. Schlegelmilch
Cover of the book The Evolved Athlete: A Guide for Elite Sport Enhancement by Bodo B. Schlegelmilch
Cover of the book Advances in Human Factors in Cybersecurity by Bodo B. Schlegelmilch
Cover of the book Algebraic Geometry for Coding Theory and Cryptography by Bodo B. Schlegelmilch
Cover of the book Spirituality and Religion in Organizing by Bodo B. Schlegelmilch
Cover of the book Ionic Polymer Metal Composites for Sensors and Actuators by Bodo B. Schlegelmilch
Cover of the book Handbook of Theory and Practice of Sustainable Development in Higher Education by Bodo B. Schlegelmilch
Cover of the book Ethnic Minorities in Democratizing Muslim Countries by Bodo B. Schlegelmilch
Cover of the book Morphisms for Quantitative Spatial Analysis by Bodo B. Schlegelmilch
Cover of the book Linear and Nonlinear Circuits: Basic & Advanced Concepts by Bodo B. Schlegelmilch
Cover of the book Background Processes in the Electrostatic Spectrometers of the KATRIN Experiment by Bodo B. Schlegelmilch
Cover of the book Agent and Multi-Agent Systems: Technology and Applications by Bodo B. Schlegelmilch
Cover of the book The Nation and the Promise of Friendship by Bodo B. Schlegelmilch
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy