Global Media Studies

An Ethnographic Perspective

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Global Media Studies by , Taylor and Francis
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Author: ISBN: 9781134380138
Publisher: Taylor and Francis Publication: February 24, 2004
Imprint: Routledge Language: English
Author:
ISBN: 9781134380138
Publisher: Taylor and Francis
Publication: February 24, 2004
Imprint: Routledge
Language: English

Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline.
Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline.
Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.

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