Global Sport Marketing

Contemporary Issues and Practice

Nonfiction, Sports, Reference, Business & Finance, Marketing & Sales
Cover of the book Global Sport Marketing by , Taylor and Francis
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Author: ISBN: 9781136456206
Publisher: Taylor and Francis Publication: June 14, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136456206
Publisher: Taylor and Francis
Publication: June 14, 2012
Imprint: Routledge
Language: English

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

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