Marketing Strategy for Creative and Cultural Industries
Business & Finance, Industries & Professions, Industries, Marketing & Sales
| Author: | Bonita M. Kolb | ISBN: | 9781317429791 |
| Publisher: | Taylor and Francis | Publication: | January 29, 2016 |
| Imprint: | Routledge | Language: | English |
| Author: | Bonita M. Kolb |
| ISBN: | 9781317429791 |
| Publisher: | Taylor and Francis |
| Publication: | January 29, 2016 |
| Imprint: | Routledge |
| Language: | English |
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
