Handbook of Research on Consumerism in Business and Marketing
Concepts and Practices
Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
| Author: | ISBN: | 9781466658820 | |
| Publisher: | IGI Global | Publication: | March 31, 2014 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781466658820 |
| Publisher: | IGI Global |
| Publication: | March 31, 2014 |
| Imprint: | Business Science Reference |
| Language: | English |
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
