Handbook of Research on Digital Media and Advertising

User Generated Content Consumption

Nonfiction, Computers, Application Software, Computer Graphics, General Computing, Reference & Language, Education & Teaching
Cover of the book Handbook of Research on Digital Media and Advertising by , IGI Global
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Author: ISBN: 9781466608504
Publisher: IGI Global Publication: July 31, 2010
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466608504
Publisher: IGI Global
Publication: July 31, 2010
Imprint: Information Science Reference
Language: English

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

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Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

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