Handbook of Research on Transmedia Storytelling and Narrative Strategies

Nonfiction, Computers, Application Software, Multimedia, Social & Cultural Studies, Social Science
Cover of the book Handbook of Research on Transmedia Storytelling and Narrative Strategies by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522553595
Publisher: IGI Global Publication: July 6, 2018
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781522553595
Publisher: IGI Global
Publication: July 6, 2018
Imprint: Information Science Reference
Language: English

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

More books from IGI Global

Cover of the book Corporate Social Responsibility by
Cover of the book Handbook of Research on Tacit Knowledge Management for Organizational Success by
Cover of the book Global Perspectives on Religious Tourism and Pilgrimage by
Cover of the book Business, Technology, and Knowledge Management in Asia by
Cover of the book Management Science, Logistics, and Operations Research by
Cover of the book Best Practices and New Perspectives in Service Science and Management by
Cover of the book Intelligent Multimedia Databases and Information Retrieval by
Cover of the book Navigating Micro-Aggressions Toward Women in Higher Education by
Cover of the book Digital Marketing and Consumer Engagement by
Cover of the book Models for Interdisciplinary Mobile Learning by
Cover of the book Transforming Politics and Policy in the Digital Age by
Cover of the book E-Business Applications for Product Development and Competitive Growth by
Cover of the book Methods and Algorithms for Molecular Docking-Based Drug Design and Discovery by
Cover of the book Advanced Condition Monitoring and Fault Diagnosis of Electric Machines by
Cover of the book Technological Developments in Industry 4.0 for Business Applications by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy