Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466694514
Publisher: IGI Global Publication: August 28, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466694514
Publisher: IGI Global
Publication: August 28, 2015
Imprint: Business Science Reference
Language: English
With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.

More books from IGI Global

Cover of the book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by
Cover of the book Enterprise Resource Planning Models for the Education Sector by
Cover of the book E-Government Implementation and Practice in Developing Countries by
Cover of the book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by
Cover of the book Systemic Approaches in Bioinformatics and Computational Systems Biology by
Cover of the book Bridging Relational and NoSQL Databases by
Cover of the book Handbook of Research on Climate Change Impact on Health and Environmental Sustainability by
Cover of the book Technology for Creativity and Innovation by
Cover of the book Combating Security Breaches and Criminal Activity in the Digital Sphere by
Cover of the book E-Adoption and Technologies for Empowering Developing Countries by
Cover of the book International Business Strategy and Entrepreneurship by
Cover of the book Streaming Media Delivery in Higher Education by
Cover of the book Decision Making Theories and Practices from Analysis to Strategy by
Cover of the book Gender Considerations in Online Consumption Behavior and Internet Use by
Cover of the book Global Practices in Knowledge Management for Societal and Organizational Development by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy