Author: | Matthew Drake | ISBN: | 9780133823769 |
Publisher: | Pearson Education | Publication: | January 16, 2014 |
Imprint: | Pearson FT Press | Language: | English |
Author: | Matthew Drake |
ISBN: | 9780133823769 |
Publisher: | Pearson Education |
Publication: | January 16, 2014 |
Imprint: | Pearson FT Press |
Language: | English |
This new business analytics case study challenges readers to help a company's sustainability coordinator choose her first high-profile project, based on both qualitative and quantitative inputs, including alignment with the company's mission. Readers will consider three alternatives with significantly different financial and timing implications and decision-making criteria. Crystallizing realistic analytical challenges faced by companies in many industries, this case study covers the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend optimal actions. Author: Robert P. Sroufe and Marie Fechik-Kirk, Duquesne University.
This new business analytics case study challenges readers to help a company's sustainability coordinator choose her first high-profile project, based on both qualitative and quantitative inputs, including alignment with the company's mission. Readers will consider three alternatives with significantly different financial and timing implications and decision-making criteria. Crystallizing realistic analytical challenges faced by companies in many industries, this case study covers the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend optimal actions. Author: Robert P. Sroufe and Marie Fechik-Kirk, Duquesne University.