Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

Business & Finance, Marketing & Sales, International, Customer Service
Cover of the book Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by Paul M. Rand, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paul M. Rand ISBN: 9780071816229
Publisher: McGraw-Hill Education Publication: October 4, 2013
Imprint: McGraw-Hill Education Language: English
Author: Paul M. Rand
ISBN: 9780071816229
Publisher: McGraw-Hill Education
Publication: October 4, 2013
Imprint: McGraw-Hill Education
Language: English

Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth

Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix.

Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth

Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix.

Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.

More books from McGraw-Hill Education

Cover of the book The Complete Guide to Option Selling, Second Edition by Paul M. Rand
Cover of the book Switching Power Supply Design and Optimization, Second Edition by Paul M. Rand
Cover of the book Recession-Proof Your Financial Life by Paul M. Rand
Cover of the book Pulmonary Pathophysiology: A Clinical Approach, Third Edition by Paul M. Rand
Cover of the book Radiology Case Review Series: Brain Imaging by Paul M. Rand
Cover of the book Boost Your Interview IQ 2/E by Paul M. Rand
Cover of the book The Stress Management Handbook by Paul M. Rand
Cover of the book PeopleSoft PeopleTools: Mobile Applications Development (Oracle Press) by Paul M. Rand
Cover of the book A Beginner'S Guide To Mindfulness: Live In The Moment by Paul M. Rand
Cover of the book The Prostate Cancer Treatment Book by Paul M. Rand
Cover of the book The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans by Paul M. Rand
Cover of the book The Baffled Parent's Guide to Coaching Youth Soccer by Paul M. Rand
Cover of the book Environmental Nanotechnology, Applications and Impacts of Nanomaterials, Second Edition by Paul M. Rand
Cover of the book How to Act Like a CEO: 10 Rules for Getting to the Top and Staying There by Paul M. Rand
Cover of the book Schaum's Easy Outline Intermediate Algebra by Paul M. Rand
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy