| Author: | KISHOLOY ROY | ISBN: | 9780244340605 |
| Publisher: | Lulu.com | Publication: | October 18, 2017 |
| Imprint: | Lulu.com | Language: | English |
| Author: | KISHOLOY ROY |
| ISBN: | 9780244340605 |
| Publisher: | Lulu.com |
| Publication: | October 18, 2017 |
| Imprint: | Lulu.com |
| Language: | English |
This book titled How to Enhance Shelf Life of Case Studies? is extremely thought provoking to say the least. It is better for anyone to consider this book as an accompaniment to my previously published book on case studies titled How to Write and Teach Case Studies Effectively? as that will give the person a more holistic idea not just about case studies but also regarding the basic idea behind this book. Apart from discussing about case studies and the way to design them, this book mentions about the elements that contribute to the shelf life of cases. It emphasizes on how to enhance the shelf life of case studies and how can not just the case writers and case development team but the marketing fraternity of cases and the teaching fraternity play a defining role in promoting and enhancing the shelf life of cases. The Concluding Thoughts on this topic hopefully shall invite various supporting and conflicting opinions
This book titled How to Enhance Shelf Life of Case Studies? is extremely thought provoking to say the least. It is better for anyone to consider this book as an accompaniment to my previously published book on case studies titled How to Write and Teach Case Studies Effectively? as that will give the person a more holistic idea not just about case studies but also regarding the basic idea behind this book. Apart from discussing about case studies and the way to design them, this book mentions about the elements that contribute to the shelf life of cases. It emphasizes on how to enhance the shelf life of case studies and how can not just the case writers and case development team but the marketing fraternity of cases and the teaching fraternity play a defining role in promoting and enhancing the shelf life of cases. The Concluding Thoughts on this topic hopefully shall invite various supporting and conflicting opinions
