How to Execute Celebrity Endorsements for Enhancing Brand Preferences?

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book How to Execute Celebrity Endorsements for Enhancing Brand Preferences? by Dr Kisholoy Roy, Dr Kisholoy Roy
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Author: Dr Kisholoy Roy ISBN: 9781370484904
Publisher: Dr Kisholoy Roy Publication: March 8, 2018
Imprint: Smashwords Edition Language: English
Author: Dr Kisholoy Roy
ISBN: 9781370484904
Publisher: Dr Kisholoy Roy
Publication: March 8, 2018
Imprint: Smashwords Edition
Language: English

This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands and of celebrities endorsing those brands successfully. All the published accounts are in sync with the core theme of the book which is how can celebrity endorsements contribute to enhanced brand preferences. I as someone who has been researching and publishing in the domain of celebrity endorsements for over a decade now do hope that i have been able to collate some of the priceless thoughts on brand endorsements which will be found phenomenally enriching by the readers of this book. The books should find its readers in management students, media and advertising professionals, research scholars, teachers and even CELEBRITIES!.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands and of celebrities endorsing those brands successfully. All the published accounts are in sync with the core theme of the book which is how can celebrity endorsements contribute to enhanced brand preferences. I as someone who has been researching and publishing in the domain of celebrity endorsements for over a decade now do hope that i have been able to collate some of the priceless thoughts on brand endorsements which will be found phenomenally enriching by the readers of this book. The books should find its readers in management students, media and advertising professionals, research scholars, teachers and even CELEBRITIES!.

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