Secret Formulas of the Wizard of Ads

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Secret Formulas of the Wizard of Ads by Roy H. Williams, Wizard Academy Press
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Author: Roy H. Williams ISBN: 9781932226096
Publisher: Wizard Academy Press Publication: July 1, 1999
Imprint: Language: English
Author: Roy H. Williams
ISBN: 9781932226096
Publisher: Wizard Academy Press
Publication: July 1, 1999
Imprint:
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite! The Wizard’s secret formulas will show you: • How to find a champion to sell your ideas • Why targeting your market can be a big mistake • How to get customers to remember you • Why bankers think backwards • How to write miraculous ads • Why the brain contains 100,000 new worlds • Why being ‘out of style’ can be profitable • How to hire wisely and fire compassionately • How success can send you to the poor house • How to remember what’s really important in life
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite! The Wizard’s secret formulas will show you: • How to find a champion to sell your ideas • Why targeting your market can be a big mistake • How to get customers to remember you • Why bankers think backwards • How to write miraculous ads • Why the brain contains 100,000 new worlds • Why being ‘out of style’ can be profitable • How to hire wisely and fire compassionately • How success can send you to the poor house • How to remember what’s really important in life

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