How to Launch a Magazine in this Digital Age

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book How to Launch a Magazine in this Digital Age by Mary Hogarth, Bloomsbury Publishing
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Author: Mary Hogarth ISBN: 9781441111098
Publisher: Bloomsbury Publishing Publication: December 19, 2013
Imprint: Bloomsbury Academic Language: English
Author: Mary Hogarth
ISBN: 9781441111098
Publisher: Bloomsbury Publishing
Publication: December 19, 2013
Imprint: Bloomsbury Academic
Language: English

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.

The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.

The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

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