How to Market to People Not Like You

"Know It or Blow It" Rules for Reaching Diverse Customers

Business & Finance, Marketing & Sales
Cover of the book How to Market to People Not Like You by Kelly McDonald, Wiley
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Author: Kelly McDonald ISBN: 9781118015001
Publisher: Wiley Publication: February 11, 2011
Imprint: Wiley Language: English
Author: Kelly McDonald
ISBN: 9781118015001
Publisher: Wiley
Publication: February 11, 2011
Imprint: Wiley
Language: English

Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.

Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.

  • Reach unfamiliar new market segments with your products
  • Learn how to engage micro-segmented customer groups
  • Author's company was named one of the top ad agencies in the US by Ad Age

Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.

Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.

Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

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