How to Succeed in a PR Agency

Real Talk to Grow Your Career & Become Indispensable

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book How to Succeed in a PR Agency by Kristin Johnson, Shalon Roth, Taylor and Francis
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Author: Kristin Johnson, Shalon Roth ISBN: 9780429785542
Publisher: Taylor and Francis Publication: January 15, 2019
Imprint: Routledge Language: English
Author: Kristin Johnson, Shalon Roth
ISBN: 9780429785542
Publisher: Taylor and Francis
Publication: January 15, 2019
Imprint: Routledge
Language: English

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career.

This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency – punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career.

This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency – punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.

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