Humanistic Marketing

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Humanistic Marketing by , Palgrave Macmillan UK
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Author: ISBN: 9781137353290
Publisher: Palgrave Macmillan UK Publication: November 19, 2013
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137353290
Publisher: Palgrave Macmillan UK
Publication: November 19, 2013
Imprint: Palgrave Macmillan
Language: English

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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