Hybrid Practices in Moving Image Design

Methods of Heritage and Digital Production in Motion Graphics

Nonfiction, Art & Architecture, General Art, Criticism, Entertainment, Film
Cover of the book Hybrid Practices in Moving Image Design by Iain Macdonald, Springer International Publishing
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Author: Iain Macdonald ISBN: 9783319413754
Publisher: Springer International Publishing Publication: October 7, 2016
Imprint: Palgrave Macmillan Language: English
Author: Iain Macdonald
ISBN: 9783319413754
Publisher: Springer International Publishing
Publication: October 7, 2016
Imprint: Palgrave Macmillan
Language: English

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods. 

Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods. 

Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids. 

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