Image and Emotion in Voter Decisions

The Affect Agenda

Nonfiction, Reference & Language, Language Arts, Public Speaking, Communication, Social & Cultural Studies, Political Science, Government, Elections
Cover of the book Image and Emotion in Voter Decisions by Renita Coleman, Denis Wu, Lexington Books
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Author: Renita Coleman, Denis Wu ISBN: 9780739189962
Publisher: Lexington Books Publication: March 25, 2015
Imprint: Lexington Books Language: English
Author: Renita Coleman, Denis Wu
ISBN: 9780739189962
Publisher: Lexington Books
Publication: March 25, 2015
Imprint: Lexington Books
Language: English

Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a “rational” reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media’s coverage of politicians’ images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a “rational” reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media’s coverage of politicians’ images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.

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