Implementation of a city marketing strategy

Business & Finance, Marketing & Sales
Cover of the book Implementation of a city marketing strategy by Oliver Tross, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Oliver Tross ISBN: 9783638548823
Publisher: GRIN Publishing Publication: September 26, 2006
Imprint: GRIN Publishing Language: English
Author: Oliver Tross
ISBN: 9783638548823
Publisher: GRIN Publishing
Publication: September 26, 2006
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Giessen, course: International Marketing, 52 entries in the bibliography, language: English, abstract: From polis to metropolis, from ancient settlements to the urban so-ciety: The situation of German cities undergoes deep changes. An increasing pressure on their fundaments influences the cities in their structures. Caused by factors like globalization, political amend-ment, shifts in the society etc., the city is loosing its basic functions. The times of being a central marketplace or a melting pot for the population are gone. Today's society is more critical, demanding and mobile. When a city does not meet the expectations of its citi-zens and customer they will probably look for another place to sat-isfy their needs. Even the industries lay a claim on their business location. If their demand for infrastructure, low taxes, well trained employees etc. does not meet the requirements, they will probably relocate. The competition between business locations and market-places increases. Furthermore, this accelerating competition hits the cities in times of low financial resources and declining receipts. The public admini-stration has to consider new concepts and different ways to meet the competition.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Giessen, course: International Marketing, 52 entries in the bibliography, language: English, abstract: From polis to metropolis, from ancient settlements to the urban so-ciety: The situation of German cities undergoes deep changes. An increasing pressure on their fundaments influences the cities in their structures. Caused by factors like globalization, political amend-ment, shifts in the society etc., the city is loosing its basic functions. The times of being a central marketplace or a melting pot for the population are gone. Today's society is more critical, demanding and mobile. When a city does not meet the expectations of its citi-zens and customer they will probably look for another place to sat-isfy their needs. Even the industries lay a claim on their business location. If their demand for infrastructure, low taxes, well trained employees etc. does not meet the requirements, they will probably relocate. The competition between business locations and market-places increases. Furthermore, this accelerating competition hits the cities in times of low financial resources and declining receipts. The public admini-stration has to consider new concepts and different ways to meet the competition.

More books from GRIN Publishing

Cover of the book Verification of Thomas More's 'Utopia' serving as eponym and paragon for the literary genre of utopian fiction using the example of Tommaso Campanella's 'The City of the Sun' by Oliver Tross
Cover of the book Die Problembewältigung von Jugendlichen im Wandel der Zeit by Oliver Tross
Cover of the book The Celtic Tiger by Oliver Tross
Cover of the book An Evaluation of Supplier Selection Methods in Strategic Procurement by Oliver Tross
Cover of the book About: Kazuo Ishiguro: The Remains of the Day by Oliver Tross
Cover of the book Is the history of intelligence the secret history of the twentieth century, or just a good spy yarn? by Oliver Tross
Cover of the book Is Strategy in Crisis? by Oliver Tross
Cover of the book Political Culture in Russia and Zimbabwe by Oliver Tross
Cover of the book Motivation im Kunstunterricht by Oliver Tross
Cover of the book Big pictures and little men by Oliver Tross
Cover of the book The Difficulty of the Amendment Process of the Constitution of the United States of America and Freedom of Speech and its limits by Oliver Tross
Cover of the book Social Awareness - An introduction to the model by Oliver Tross
Cover of the book Foreign Market Servicing Strategies - the METROGroup in China by Oliver Tross
Cover of the book A Look At The Main Characters In Walter Mosley's 'RL's Dream' by Oliver Tross
Cover of the book The Power of Derivatives in the Global Financial System by Oliver Tross
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy