In Defense Of Public Opinion Polling

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book In Defense Of Public Opinion Polling by Kenneth F Warren, Taylor and Francis
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Author: Kenneth F Warren ISBN: 9780429979538
Publisher: Taylor and Francis Publication: February 15, 2018
Imprint: Routledge Language: English
Author: Kenneth F Warren
ISBN: 9780429979538
Publisher: Taylor and Francis
Publication: February 15, 2018
Imprint: Routledge
Language: English

In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance?

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