Inclusive Place Branding

Critical Perspectives on Theory and Practice

Business & Finance, Marketing & Sales, Research, Economics, Economic Development
Cover of the book Inclusive Place Branding by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317216711
Publisher: Taylor and Francis Publication: November 22, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781317216711
Publisher: Taylor and Francis
Publication: November 22, 2017
Imprint: Routledge
Language: English

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts.

Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making.

The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts.

Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making.

The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.

More books from Taylor and Francis

Cover of the book Recruiting, Retaining and Releasing People by
Cover of the book Classical Mathematics from Al-Khwarizmi to Descartes by
Cover of the book Culture and Politics in the Information Age by
Cover of the book An Architectural Approach to Instructional Design by
Cover of the book The Gentle Craft by
Cover of the book A Short History of the Middle East by
Cover of the book Teacher Appraisal Observed by
Cover of the book Parallel Models of Associative Memory by
Cover of the book The Uses of Art in Public Space by
Cover of the book The Routledge Handbook of Second Language Research in Classroom Learning by
Cover of the book Soc Relign Pt5:Typ Rel Ils 83 by
Cover of the book Identities in Transition by
Cover of the book Teaching Secondary and Middle School Mathematics by
Cover of the book Trauma, Abandonment and Privilege by
Cover of the book Emerging Powers and the UN by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy