Independent Luxury

The Four Innovation Strategies To Endure In The Consolidation Jungle

Business & Finance, Management & Leadership, Production & Operations Management, Management
Cover of the book Independent Luxury by Jonas Hoffmann, Laurent Lecamp, Palgrave Macmillan UK
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Author: Jonas Hoffmann, Laurent Lecamp ISBN: 9781137481467
Publisher: Palgrave Macmillan UK Publication: July 26, 2015
Imprint: Palgrave Macmillan Language: English
Author: Jonas Hoffmann, Laurent Lecamp
ISBN: 9781137481467
Publisher: Palgrave Macmillan UK
Publication: July 26, 2015
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

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