Author: | Lisa Lau, E. Dawson Varughese | ISBN: | 9781137474223 |
Publisher: | Palgrave Macmillan UK | Publication: | May 27, 2015 |
Imprint: | Palgrave Pivot | Language: | English |
Author: | Lisa Lau, E. Dawson Varughese |
ISBN: | 9781137474223 |
Publisher: | Palgrave Macmillan UK |
Publication: | May 27, 2015 |
Imprint: | Palgrave Pivot |
Language: | English |
This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.
This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.