Innocent

The inside story of Innocent told from the outside

Business & Finance, Marketing & Sales
Cover of the book Innocent by John Simmons, Marshall Cavendish International
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Author: John Simmons ISBN: 9789814351812
Publisher: Marshall Cavendish International Publication: July 1, 2011
Imprint: Marshall Cavendish Edition Language: English
Author: John Simmons
ISBN: 9789814351812
Publisher: Marshall Cavendish International
Publication: July 1, 2011
Imprint: Marshall Cavendish Edition
Language: English

Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK’s fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy.

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Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK’s fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy.

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