Innovations in Services Marketing and Management

Strategies for Emerging Economies

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Innovations in Services Marketing and Management by , IGI Global
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Author: ISBN: 9781466646742
Publisher: IGI Global Publication: October 31, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466646742
Publisher: IGI Global
Publication: October 31, 2013
Imprint: Business Science Reference
Language: English

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

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