Innovative B2B Marketing

New Models, Processes and Theory

Business & Finance, Marketing & Sales, Multilevel
Cover of the book Innovative B2B Marketing by Simon Hall, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Simon Hall ISBN: 9780749480813
Publisher: Kogan Page Publication: August 3, 2017
Imprint: Kogan Page Language: English
Author: Simon Hall
ISBN: 9780749480813
Publisher: Kogan Page
Publication: August 3, 2017
Imprint: Kogan Page
Language: English

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere.

Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere.

Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.

More books from Kogan Page

Cover of the book Marketing with Strategic Empathy by Simon Hall
Cover of the book Supply Chain Management and Logistics in Construction by Simon Hall
Cover of the book Evaluating Public Relations by Simon Hall
Cover of the book The 30 Day MBA in Business Finance by Simon Hall
Cover of the book Armstrong's Handbook of Management and Leadership for HR by Simon Hall
Cover of the book Understanding Islamic Financial Services by Simon Hall
Cover of the book The Psychology of Work by Simon Hall
Cover of the book Creating Authentic Organizations by Simon Hall
Cover of the book Improve Your Communication Skills by Simon Hall
Cover of the book Communicate to Win: Learn the Secrets of Successful Communication and Presentation by Simon Hall
Cover of the book 20:20 Project Management by Simon Hall
Cover of the book The Risk Management Handbook by Simon Hall
Cover of the book Readymade CVs by Simon Hall
Cover of the book Design Management by Simon Hall
Cover of the book The Handbook of International Trade and Finance by Simon Hall
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy