Inside Family Viewing (Routledge Revivals)

Ethnographic Research on Television's Audiences

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Inside Family Viewing (Routledge Revivals) by James Lull, Taylor and Francis
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Author: James Lull ISBN: 9781317908111
Publisher: Taylor and Francis Publication: April 23, 2014
Imprint: Routledge Language: English
Author: James Lull
ISBN: 9781317908111
Publisher: Taylor and Francis
Publication: April 23, 2014
Imprint: Routledge
Language: English

First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.

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First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.

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