Inside Marketing

Practices, Ideologies, Devices

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Inside Marketing by , OUP Oxford
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780191647932
Publisher: OUP Oxford Publication: February 24, 2011
Imprint: OUP Oxford Language: English
Author:
ISBN: 9780191647932
Publisher: OUP Oxford
Publication: February 24, 2011
Imprint: OUP Oxford
Language: English

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.

More books from OUP Oxford

Cover of the book Jacob Wackernagel, Lectures on Syntax by
Cover of the book The Scientific Revolution: A Very Short Introduction by
Cover of the book Oxford Handbook of Internet Psychology by
Cover of the book India and the British Empire by
Cover of the book Diplomatic Law by
Cover of the book The Concise Oxford Dictionary of Linguistics by
Cover of the book Natural Law and Natural Rights by
Cover of the book A Dictionary of Animal Behaviour by
Cover of the book Oxford Textbook of Psoriatic Arthritis by
Cover of the book The Aesthetics of Argument by
Cover of the book Amyotrophic Lateral Sclerosis and the Frontotemporal Dementias by
Cover of the book Critical International Theory by
Cover of the book Oxford Handbook of Neonatology by
Cover of the book This Mortal Coil by
Cover of the book The Oxford Handbook of Attention by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy