Intercultural Public Relations

Theories for Managing Relationships and Conflicts with Strategic Publics

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Intercultural Public Relations by Lan Ni, Qi Wang, Bey-Ling Sha, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lan Ni, Qi Wang, Bey-Ling Sha ISBN: 9781317280897
Publisher: Taylor and Francis Publication: June 12, 2018
Imprint: Routledge Language: English
Author: Lan Ni, Qi Wang, Bey-Ling Sha
ISBN: 9781317280897
Publisher: Taylor and Francis
Publication: June 12, 2018
Imprint: Routledge
Language: English

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework it provides will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.

The book examines theories and issues in three integrated processes:

  • Identification of publics

    Relationship management

    Conflict resolution

These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework it provides will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.

The book examines theories and issues in three integrated processes:

These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

More books from Taylor and Francis

Cover of the book Clinical Psychology by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Digital Applications for Cultural and Heritage Institutions by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Art Therapy With Families In Crisis by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Social Rights and Human Welfare by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Indigenous Archaeologies by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Technology and Transition by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Globalization, Economic Inclusion and African Workers by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Best Practices for Environmental Health by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Society and Personality by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book The Wounded Healer by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Learning and Teaching Around the World by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Text and Discourse Analysis by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Issues and Methods in Comparative Politics by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book Revolutionary Exiles by Lan Ni, Qi Wang, Bey-Ling Sha
Cover of the book New Directions in Psycho-Analysis by Lan Ni, Qi Wang, Bey-Ling Sha
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy