Internet Marketing and Big Data Exploitation
Business & Finance, Economics, International Economics, Marketing & Sales
| Author: | I. Chaston | ISBN: | 9781137488961 |
| Publisher: | Palgrave Macmillan UK | Publication: | February 11, 2015 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | I. Chaston |
| ISBN: | 9781137488961 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | February 11, 2015 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
