Internet+ and Electronic Business in China

Innovation and Applications

Business & Finance, Economics, International, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Internet+ and Electronic Business in China by Professor Qiongwei Ye, Associate Professor Baojun Ma, Emerald Publishing Limited
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Author: Professor Qiongwei Ye, Associate Professor Baojun Ma ISBN: 9781787431768
Publisher: Emerald Publishing Limited Publication: December 12, 2017
Imprint: Emerald Publishing Limited Language: English
Author: Professor Qiongwei Ye, Associate Professor Baojun Ma
ISBN: 9781787431768
Publisher: Emerald Publishing Limited
Publication: December 12, 2017
Imprint: Emerald Publishing Limited
Language: English

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

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