Inviting Latino Voters

Party Messages and Latino Party Identification

Nonfiction, Social & Cultural Studies, Political Science, Government, Political Parties, Social Science, Sociology
Cover of the book Inviting Latino Voters by Stacey L. Connaughton, Taylor and Francis
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Author: Stacey L. Connaughton ISBN: 9781135874179
Publisher: Taylor and Francis Publication: February 1, 2013
Imprint: Routledge Language: English
Author: Stacey L. Connaughton
ISBN: 9781135874179
Publisher: Taylor and Francis
Publication: February 1, 2013
Imprint: Routledge
Language: English

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

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Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

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