Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Marriage & Family, Business & Finance, Marketing & Sales
Cover of the book Islamic Marketing by Čedomir Nestorović, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Čedomir Nestorović ISBN: 9783319327549
Publisher: Springer International Publishing Publication: May 28, 2016
Imprint: Springer Language: English
Author: Čedomir Nestorović
ISBN: 9783319327549
Publisher: Springer International Publishing
Publication: May 28, 2016
Imprint: Springer
Language: English

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

More books from Springer International Publishing

Cover of the book Dynamics of Big Internet Industry Groups and Future Trends by Čedomir Nestorović
Cover of the book Uncertainty and Imprecision in Decision Making and Decision Support: Cross-Fertilization, New Models and Applications by Čedomir Nestorović
Cover of the book Thermal-Hydraulic Analysis of Nuclear Reactors by Čedomir Nestorović
Cover of the book Modelling Human Behaviour in Landscapes by Čedomir Nestorović
Cover of the book Educational Leaders Without Borders by Čedomir Nestorović
Cover of the book Adrenal Disorders by Čedomir Nestorović
Cover of the book Advances in Production Management Systems. The Path to Intelligent, Collaborative and Sustainable Manufacturing by Čedomir Nestorović
Cover of the book Pope Francis as a Global Actor by Čedomir Nestorović
Cover of the book Clinical Cases in Psoriasis by Čedomir Nestorović
Cover of the book Contributions in Mathematics and Engineering by Čedomir Nestorović
Cover of the book Graph Drawing and Network Visualization by Čedomir Nestorović
Cover of the book Principles and Applications of Aggregation-Induced Emission by Čedomir Nestorović
Cover of the book Runaway and Homeless Youth by Čedomir Nestorović
Cover of the book Computer Safety, Reliability, and Security by Čedomir Nestorović
Cover of the book The US "Culture Wars" and the Anglo-American Special Relationship by Čedomir Nestorović
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy