Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Marriage & Family, Business & Finance, Marketing & Sales
Cover of the book Islamic Marketing by Čedomir Nestorović, Springer International Publishing
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Author: Čedomir Nestorović ISBN: 9783319327549
Publisher: Springer International Publishing Publication: May 28, 2016
Imprint: Springer Language: English
Author: Čedomir Nestorović
ISBN: 9783319327549
Publisher: Springer International Publishing
Publication: May 28, 2016
Imprint: Springer
Language: English

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

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