Islamic Perspectives on Marketing and Consumer Behavior

Planning, Implementation, and Control

Business & Finance, Marketing & Sales, International, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Islamic Perspectives on Marketing and Consumer Behavior by , IGI Global
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Author: ISBN: 9781466681415
Publisher: IGI Global Publication: February 28, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466681415
Publisher: IGI Global
Publication: February 28, 2015
Imprint: Business Science Reference
Language: English

In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

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In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

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