Journalism and PR

Unpacking Spin, Stereotypes, and Media Myths

Nonfiction, Reference & Language, Language Arts, Communication, Journalism, Education & Teaching
Cover of the book Journalism and PR by Jim Macnamara, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jim Macnamara ISBN: 9781454197423
Publisher: Peter Lang Publication: October 16, 2014
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Jim Macnamara
ISBN: 9781454197423
Publisher: Peter Lang
Publication: October 16, 2014
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a ‘discourse of denial’, maintaining what critics call the dirty secret of journalism – and PR. Media practitioners also engage in an accusatory ‘discourse of spin’ and a ‘discourse of victimhood’. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR.
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a ‘discourse of denial’, maintaining what critics call the dirty secret of journalism – and PR. Media practitioners also engage in an accusatory ‘discourse of spin’ and a ‘discourse of victimhood’. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR.
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

More books from Peter Lang

Cover of the book Law and State by Jim Macnamara
Cover of the book The Nathan-David Confrontation (2 Sam 12:1-15a) by Jim Macnamara
Cover of the book Chinese Medical Concepts in Urban China by Jim Macnamara
Cover of the book Le «care» dans léducation préscolaire by Jim Macnamara
Cover of the book Die Entwicklung und die Reform des taiwanischen Verbraucherschuldenbereinigungssystems by Jim Macnamara
Cover of the book Approches philosophiques du structuralisme linguistique russe by Jim Macnamara
Cover of the book America's Atonement by Jim Macnamara
Cover of the book Werdegang by Jim Macnamara
Cover of the book Behind the Iron Curtain by Jim Macnamara
Cover of the book Women in post-revolutionary Egypt by Jim Macnamara
Cover of the book Die Pflicht zum Risikomanagement im Aktienrecht by Jim Macnamara
Cover of the book Visions of Ireland by Jim Macnamara
Cover of the book Studies in the Methodology of Science by Jim Macnamara
Cover of the book Evidentiality and Modality in European Languages by Jim Macnamara
Cover of the book Mapping Media Ecology by Jim Macnamara
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy