Know Your Fans

Using Word-of-Mouth Marketing to Sell Your Products

Business & Finance
Cover of the book Know Your Fans by Barry Libert, Jon Spector, Pearson Education
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Author: Barry Libert, Jon Spector ISBN: 9780131375338
Publisher: Pearson Education Publication: October 12, 2009
Imprint: FT Press Language: English
Author: Barry Libert, Jon Spector
ISBN: 9780131375338
Publisher: Pearson Education
Publication: October 12, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

 

Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!

 

Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers--for its own product divisions and other organizations as well.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

 

Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!

 

Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers--for its own product divisions and other organizations as well.

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