Lessons for Competing in the Tough World of Retail

Business & Finance, Marketing & Sales, Retailing
Cover of the book Lessons for Competing in the Tough World of Retail by Barry Berman, Pearson Education
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Author: Barry Berman ISBN: 9780132698016
Publisher: Pearson Education Publication: December 15, 2010
Imprint: FT Press Language: English
Author: Barry Berman
ISBN: 9780132698016
Publisher: Pearson Education
Publication: December 15, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.

 

How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier.

 

According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.

 

How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier.

 

According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....

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