Leveraging Ethnography to Predict Shifting Cultural Norms (Chapter 7 from Disrupt Together)

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Leveraging Ethnography to Predict Shifting Cultural Norms (Chapter 7 from Disrupt Together) by Stephen Spinelli Jr., Heather McGowan, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephen Spinelli Jr., Heather McGowan ISBN: 9780133950168
Publisher: Pearson Education Publication: September 8, 2014
Imprint: Pearson FT Press Language: English
Author: Stephen Spinelli Jr., Heather McGowan
ISBN: 9780133950168
Publisher: Pearson Education
Publication: September 8, 2014
Imprint: Pearson FT Press
Language: English

Radical globalization, technological and economic change, and environmental pressures are revolutionizing cultural norms, generating powerful new opportunities for disruptive innovation. The techniques of ethnography are invaluable for innovators who need to make sense of today's ambiguities and chaos. Now, learn to apply these techniques, and integrate ethnography into a complete innovation framework that works.

 

Leveraging Ethnography to Predict Shifting Cultural Norms is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next,Sarah Rottenberg shows how to use applied ethnographic methods to identify "white spaces": new, disruptive opportunities for innovation created by changing cultural norms. First, Rottenberg shows how to plan your ethnographic research: recruiting the right people, observing the right activities, and asking the right questions. Next, you'll learn how to follow the trails your participants lay down, wherever they lead — even when things get emotionally intense. Finally, you'll learn how to combine highly analytic techniques with those that prioritize your intuitive sensemaking, giving yourself multiple chances to see the world in new ways.

 

Leveraging Ethnography to Predict Shifting Cultural Norms is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator — and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation.

 

Sarah Rottenberg is the Associate Director of the Integrated Product Design Master's Program at the University of Pennsylvania, and a Lecturer in its School of Design. She trains clients in design research methodologies and helps teams design products, experiences, and businesses that are desirable, meaningful, feasible, and viable. Formerly a design researcher at Doblin and a Directing Associate at Jump Associates, she holds a Master of Arts in Social Sciences from the University of Chicago, where she studied anthropology; and a Bachelor of Science in Foreign Service from Georgetown University.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Radical globalization, technological and economic change, and environmental pressures are revolutionizing cultural norms, generating powerful new opportunities for disruptive innovation. The techniques of ethnography are invaluable for innovators who need to make sense of today's ambiguities and chaos. Now, learn to apply these techniques, and integrate ethnography into a complete innovation framework that works.

 

Leveraging Ethnography to Predict Shifting Cultural Norms is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next,Sarah Rottenberg shows how to use applied ethnographic methods to identify "white spaces": new, disruptive opportunities for innovation created by changing cultural norms. First, Rottenberg shows how to plan your ethnographic research: recruiting the right people, observing the right activities, and asking the right questions. Next, you'll learn how to follow the trails your participants lay down, wherever they lead — even when things get emotionally intense. Finally, you'll learn how to combine highly analytic techniques with those that prioritize your intuitive sensemaking, giving yourself multiple chances to see the world in new ways.

 

Leveraging Ethnography to Predict Shifting Cultural Norms is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator — and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation.

 

Sarah Rottenberg is the Associate Director of the Integrated Product Design Master's Program at the University of Pennsylvania, and a Lecturer in its School of Design. She trains clients in design research methodologies and helps teams design products, experiences, and businesses that are desirable, meaningful, feasible, and viable. Formerly a design researcher at Doblin and a Directing Associate at Jump Associates, she holds a Master of Arts in Social Sciences from the University of Chicago, where she studied anthropology; and a Bachelor of Science in Foreign Service from Georgetown University.

More books from Pearson Education

Cover of the book Keynote for iPad by Stephen Spinelli Jr., Heather McGowan
Cover of the book Understanding Digital Signal Processing by Stephen Spinelli Jr., Heather McGowan
Cover of the book Handcrafted CSS by Stephen Spinelli Jr., Heather McGowan
Cover of the book Mastering CSS with Dreamweaver CS3 by Stephen Spinelli Jr., Heather McGowan
Cover of the book What to Eat When You're Pregnant and Vegetarian by Stephen Spinelli Jr., Heather McGowan
Cover of the book Learning WatchKit Programming by Stephen Spinelli Jr., Heather McGowan
Cover of the book My Motorola Xoom by Stephen Spinelli Jr., Heather McGowan
Cover of the book Personal Health by Stephen Spinelli Jr., Heather McGowan
Cover of the book Take and Make Art by Stephen Spinelli Jr., Heather McGowan
Cover of the book Learning Objective-C 2.0 by Stephen Spinelli Jr., Heather McGowan
Cover of the book Easystart: Lucky Break by Stephen Spinelli Jr., Heather McGowan
Cover of the book Object Thinking by Stephen Spinelli Jr., Heather McGowan
Cover of the book Level 1: William Tell by Stephen Spinelli Jr., Heather McGowan
Cover of the book Continuous Delivery by Stephen Spinelli Jr., Heather McGowan
Cover of the book Physics, Fun, and Beyond: Electrifying Projects and Inventions from Recycled and Low-Cost Materials by Stephen Spinelli Jr., Heather McGowan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy