Luxury Brands in Emerging Markets

Business & Finance, Management & Leadership, Production & Operations Management, Economics, International Economics
Cover of the book Luxury Brands in Emerging Markets by , Palgrave Macmillan UK
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Author: ISBN: 9781137330536
Publisher: Palgrave Macmillan UK Publication: March 7, 2014
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137330536
Publisher: Palgrave Macmillan UK
Publication: March 7, 2014
Imprint: Palgrave Macmillan
Language: English

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

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