Magnificent events. Technology and practice of event management

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Magnificent events. Technology and practice of event management by Alex Shumovich, Alex Shumovich
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Author: Alex Shumovich ISBN: 9781465744487
Publisher: Alex Shumovich Publication: January 11, 2012
Imprint: Smashwords Edition Language: English
Author: Alex Shumovich
ISBN: 9781465744487
Publisher: Alex Shumovich
Publication: January 11, 2012
Imprint: Smashwords Edition
Language: English

Any B2B marketing specialist will confirm that events are one of the top three marketing instruments. The same is true for the services market. And experiential marketing specialists from B2C market, who mostly work with mass consumer, cannot do their job well without events.

Companies communicate with a market by different voices like advertisement, PR, BTL. But the last years the voice of events is going to be stronger and stronger. Sales managers and directors need magnificent results. In order to get magnificent results, a marketing specialist needs to learn to organize magnificent events. This book is about it. We want to do each event in a way that would bring us the best results: we want to “light up” the audience, sell, represent, and convey our thoughts…
Enjoy it!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Any B2B marketing specialist will confirm that events are one of the top three marketing instruments. The same is true for the services market. And experiential marketing specialists from B2C market, who mostly work with mass consumer, cannot do their job well without events.

Companies communicate with a market by different voices like advertisement, PR, BTL. But the last years the voice of events is going to be stronger and stronger. Sales managers and directors need magnificent results. In order to get magnificent results, a marketing specialist needs to learn to organize magnificent events. This book is about it. We want to do each event in a way that would bring us the best results: we want to “light up” the audience, sell, represent, and convey our thoughts…
Enjoy it!

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