Making Media Content

The Influence of Constituency Groups on Mass Media

Nonfiction, Reference & Language, Language Arts, Communication, Entertainment, Performing Arts, Television, Business & Finance, Industries & Professions, Industries
Cover of the book Making Media Content by John A. Fortunato, Taylor and Francis
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Author: John A. Fortunato ISBN: 9781135619237
Publisher: Taylor and Francis Publication: April 21, 2006
Imprint: Routledge Language: English
Author: John A. Fortunato
ISBN: 9781135619237
Publisher: Taylor and Francis
Publication: April 21, 2006
Imprint: Routledge
Language: English

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

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