Making Media Content

The Influence of Constituency Groups on Mass Media

Nonfiction, Reference & Language, Language Arts, Communication, Entertainment, Performing Arts, Television, Business & Finance, Industries & Professions, Industries
Cover of the book Making Media Content by John A. Fortunato, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John A. Fortunato ISBN: 9781135619237
Publisher: Taylor and Francis Publication: April 21, 2006
Imprint: Routledge Language: English
Author: John A. Fortunato
ISBN: 9781135619237
Publisher: Taylor and Francis
Publication: April 21, 2006
Imprint: Routledge
Language: English

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

More books from Taylor and Francis

Cover of the book The Elements of Social Justice (Routledge Revivals) by John A. Fortunato
Cover of the book Origins of Arabia by John A. Fortunato
Cover of the book Bad Foods by John A. Fortunato
Cover of the book Dangerous Women by John A. Fortunato
Cover of the book The New Global Politics by John A. Fortunato
Cover of the book Christian Ethics and Commonsense Morality by John A. Fortunato
Cover of the book Using Comic Art to Improve Speaking, Reading and Writing by John A. Fortunato
Cover of the book Sound Engineering Explained by John A. Fortunato
Cover of the book Recruiting and Retaining Teachers by John A. Fortunato
Cover of the book Civil Air Transport by John A. Fortunato
Cover of the book Criminal Markets and Mafia Proceeds by John A. Fortunato
Cover of the book Managing Regional Energy Vulnerabilities in East Asia by John A. Fortunato
Cover of the book Chinese Muslims and the Global Ummah by John A. Fortunato
Cover of the book The Crisis of Keynesian Economics (Routledge Revivals) by John A. Fortunato
Cover of the book Ideologies and the Corruption of Thought by John A. Fortunato
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy