Management of Marketing

Business & Finance, Marketing & Sales
Cover of the book Management of Marketing by Paul Reynolds, Geoff Lancaster, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paul Reynolds, Geoff Lancaster ISBN: 9781136386039
Publisher: Taylor and Francis Publication: June 2, 2005
Imprint: Routledge Language: English
Author: Paul Reynolds, Geoff Lancaster
ISBN: 9781136386039
Publisher: Taylor and Francis
Publication: June 2, 2005
Imprint: Routledge
Language: English

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.

Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.

Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

More books from Taylor and Francis

Cover of the book Ethnomusicology by Paul Reynolds, Geoff Lancaster
Cover of the book Health Psychology by Paul Reynolds, Geoff Lancaster
Cover of the book Uncovering the Hidden Harvest by Paul Reynolds, Geoff Lancaster
Cover of the book Placemaking by Paul Reynolds, Geoff Lancaster
Cover of the book The Indigenous and the Foreign in Christian Ethiopian Art by Paul Reynolds, Geoff Lancaster
Cover of the book Fighting for Human Rights by Paul Reynolds, Geoff Lancaster
Cover of the book Conflict Transformation and the Palestinians by Paul Reynolds, Geoff Lancaster
Cover of the book New Diasporas by Paul Reynolds, Geoff Lancaster
Cover of the book Inspiring Faith in Schools by Paul Reynolds, Geoff Lancaster
Cover of the book Russia and the Idea of Europe by Paul Reynolds, Geoff Lancaster
Cover of the book The Economic Thought of Henry Calvert Simons by Paul Reynolds, Geoff Lancaster
Cover of the book British Culture of the Post-War by Paul Reynolds, Geoff Lancaster
Cover of the book Understanding Community Colleges by Paul Reynolds, Geoff Lancaster
Cover of the book Contradiction of Enlightenment by Paul Reynolds, Geoff Lancaster
Cover of the book Islamic Banking in Pakistan by Paul Reynolds, Geoff Lancaster
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy