Management: The Basics

Business & Finance, Business Reference, Management & Leadership, Management
Cover of the book Management: The Basics by Morgen Witzel, Taylor and Francis
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Author: Morgen Witzel ISBN: 9781134361724
Publisher: Taylor and Francis Publication: August 2, 2004
Imprint: Routledge Language: English
Author: Morgen Witzel
ISBN: 9781134361724
Publisher: Taylor and Francis
Publication: August 2, 2004
Imprint: Routledge
Language: English

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.

This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.

This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

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